Always Evolving

Always Evolving

We explore ways to enhance the insights we bring to our clients.
Here are some of our methods:

 

Using new technology to uncover insights with agility

Leveraging games to understand underlying behaviour

Creating statistically robust methods to overcome traditional research biases

Cooking up new techniques in our illuminate innovation lab

Using new technology to uncover insights with agility

Leveraging games to understand underlying behaviour

Creating statistically robust methods to overcome traditional research biases

Cooking up new techniques in our illuminate innovation lab

AGILE METHODS

Agile Solutions

When clients need to answer burning questions or test stimuli in weeks, not months, we turn to our agile platform and solutions for rapid results.

Artificial Intelligence

We leverage AI to predict the predictable and optimise your objectives to focus on the pieces of information you need the most.

AGILE METHODS

Agile Solutions

When clients need to answer burning questions or test stimuli in weeks, not months, we turn to our agile platform and solutions for rapid results.

Artificial Intelligence

We leverage AI to predict the predictable and optimise your objectives to focus on the pieces of information you need the most.

UNDERSTANDING BEHAVIOUR

AI Chatbot

Identify underlying factors driving treatment selection and/or patient types. Learn how our Chatbot can reveal what drives treatment and prescription decisions.

Virtual Reality

Wish you could be a fly on the wall during a physician and patient treatment discussion? Now you can! Leverage our Virtual Reality (VR) technology for your next project to understand how physicians may position a new product to a virtual patient avatar.

Gamification

Games are powerful tools to uncover cognitive biases and system 1 thinking. Our suite of gamified solutions enhance your ability to understand decision-making, priorities and associations.

UNDERSTANDING BEHAVIOUR

AI Chatbot

Identify underlying factors driving treatment selection and/or patient types. Learn how our Chatbot can reveal what drives treatment and prescription decisions.

Virtual Reality

Wish you could be a fly on the wall during a physician and patient treatment discussion? Now you can! Leverage our Virtual Reality (VR) technology for your next project to understand how physicians may position a new product to a virtual patient avatar.

Gamification

Games are powerful tools to uncover cognitive biases and system 1 thinking. Our suite of gamified solutions enhance your ability to understand decision-making, priorities and associations.

ROBUST METHODS

CAPMOD™

Overstatement in research can lead to inaccurate forecasts. Our CAPMOD™ approach can help avoid overestimation bias and lead to more reliable market predictions.

ECHO™

ECHO™ is a gamified solution that allows you to accurately assess recall by understanding gaps in knowledge to help you focus your messaging for greater impact.

ASPIRE™

Frustrated with positioning studies that test language, not underlying ideas? ASPIRE™ helps you hone in on the white space your brand can own.

RAPIDA™

When decisions need to be made quickly and accurately, RAPIDA™ delivers combined quantitative assessment with real-time qualitative discussion.

ROBUST METHODS

CAPMOD™

Overstatement in research can lead to inaccurate forecasts. Our CAPMOD™ approach can help avoid overestimation bias and lead to more reliable market predictions.

ECHO™

ECHO™ is a gamified solution that allows you to accurately assess recall by understanding gaps in knowledge to help you focus your messaging for greater impact.

ASPIRE™

Frustrated with positioning studies that test language, not underlying ideas? ASPIRE™ helps you hone in on the white space your brand can own.

RAPIDA™

When decisions need to be made quickly and accurately, RAPIDA™ delivers combined quantitative assessment with real-time qualitative discussion.

“The results from our gamification are still going strong! There is incredible interest and it’s changing perceptions across the business unit. I have presented the results over 6 times and I thought I was done this morning with the presentation to our SVP, but she found the study so impactful that she later referenced it in a meeting that has led to a request to read out one more time. We want to repeat this study again. This is just A.M.A.Z.I.N.G.”

“Sorry for the late evening email, but I had to… I quickly browsed through the deck and I can already tell that our discussion tomorrow is going to be prolific and profound, to say the least.”

“I just wanted to say a BIG thank you to you all for the excellent analytics, research and insights. We really appreciate your help with designing and leading the workshop. It was very well received and you are already making an impact with the competitive benchmark!”

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