Why is this approach to economic analysis, which applies psychological insights from individual behaviour, sustaining its relevance?

Rheumatoid disorders ranging from Rheumatoid Arthritis (RA) and Psoriatic Arthritis (PsA) to ankylosing spondylitis (AS) have seen huge therapeutic advancements over the last decade.

We know there is an inconsistency between what people say and how they actually behave. To better understand the disconnect, we regularly integrate the lens of behavioral economics (BE) across our projects to illuminate latent drivers of decision-making often in complex contexts.

COVID-19 has transformed the way that physicians are interacting with patients. We recently interviewed Carly Brown the Co-founder and CEO of the patient fieldwork agency Liberating Research. Alongside having a wealth of experience from interacting with patients and...

We know there is an inconsistency between what people say and how they actually behave. To better understand the disconnect, we regularly integrate the lens of behavioral economics (BE) across our projects to illuminate latent drivers of decision-making often in complex contexts.

Telehealth has been a growing sector, even prior to COVID with roughly one quarter of physicians conducting telehealth visits and remote monitoring in 2019. But, how has the pandemic accelerated the widespread adoption of telehealth by consumers and is it here to...