In the third article in our series, we start by considering respondents cannot tell us everything. To get to insightful ideas that change behaviour and help clients’ businesses we need to take some more steps. First, we need to ask better questions. We’ll start by...

Every day, we are inspired to make a difference to patient lives all across the world. From day one, it’s always been important to us to keep evolving and transforming to put forth exceptional results to continue improving the lives of patients. With that, we’ve...

Why is this approach to economic analysis, which applies psychological insights from individual behaviour, sustaining its relevance?

Rheumatoid disorders ranging from Rheumatoid Arthritis (RA) and Psoriatic Arthritis (PsA) to ankylosing spondylitis (AS) have seen huge therapeutic advancements over the last decade.

Did you attend Reuters Pharma Europe 2021 which took place virtually on 11 – 22 October? Our team did and they captured some interesting takeaways on the hottest themes and key case studies.

We know there is an inconsistency between what people say and how they actually behave. To better understand the disconnect, we regularly integrate the lens of behavioral economics (BE) across our projects to illuminate latent drivers of decision-making often in complex contexts.