Always Evolving
Always Evolving
We explore ways to enhance the insights we bring to our clients.
Here are some of our methods:
Using new technology to uncover insights with agility
Leveraging games to understand underlying behaviour
Creating statistically robust methods to overcome traditional research biases
Cooking up new techniques in our illuminate innovation lab
Using new technology to uncover insights with agility
Leveraging games to understand underlying behaviour
Creating statistically robust methods to overcome traditional research biases
Cooking up new techniques in our illuminate innovation lab
AGILE METHODS
Agile Solutions
When clients need to answer burning questions or test stimuli in weeks, not months, we turn to our agile platform and solutions for rapid results.
Artificial Intelligence
We leverage AI to predict the predictable and optimise your objectives to focus on the pieces of information you need the most.
AGILE METHODS
Agile Solutions
When clients need to answer burning questions or test stimuli in weeks, not months, we turn to our agile platform and solutions for rapid results.
Artificial Intelligence
We leverage AI to predict the predictable and optimise your objectives to focus on the pieces of information you need the most.
UNDERSTANDING BEHAVIOUR
AI Chatbot
A qualitative approach that helps to identify underlying factors driving treatment selection and/or patient types. Learn how our Chatbot can reveal what drives treatment and prescription decisions.
Behavioural Science
Multidimensional application of behavioural, psychological and social science to your business problem, elevating insights and uncovering unarticulated drivers of decision-making.
Gamification
Games are powerful tools to uncover cognitive biases and system 1 thinking. Our suite of gamified solutions enhance your ability to understand decision-making, priorities and associations.
Virtual Reality
Wish you could be a fly on the wall during a physician and patient treatment discussion? Now you can! Leverage our Virtual Reality (VR) technology for your next project to understand how physicians may position a new product to a virtual patient avatar.
UNDERSTANDING BEHAVIOUR
AI Chatbot
A qualitative approach that helps to identify underlying factors driving treatment selection and/or patient types. Learn how our Chatbot can reveal what drives treatment and prescription decisions.
Behavioural Science
Multidimensional application of behavioural, psychological and social science to your business problem, elevating insights and uncovering unarticulated drivers of decision-making.
Gamification
Games are powerful tools to uncover cognitive biases and system 1 thinking. Our suite of gamified solutions enhance your ability to understand decision-making, priorities and associations.
Virtual Reality
Wish you could be a fly on the wall during a physician and patient treatment discussion? Now you can! Leverage our Virtual Reality (VR) technology for your next project to understand how physicians may position a new product to a virtual patient avatar.
ROBUST METHODS
Overstatement in research can lead to inaccurate forecasts. Our CAPMOD™ approach can help avoid overestimation bias and lead to more reliable market predictions.
ECHO™
ECHO™ is a gamified solution that allows you to accurately assess recall by understanding gaps in knowledge to help you focus your messaging for greater impact.
ASPIRE™
Frustrated with positioning studies that test language, not underlying ideas? ASPIRE™ helps you hone in on the white space your brand can own.
RAPIDA™
When decisions need to be made quickly and accurately, RAPIDA™ delivers combined quantitative assessment with real-time qualitative discussion.
TRAXION™
A sophisticated brand equity model and measurement of intrinsic brand associations through behavioural techniques.
PATHFINDER™
Explore patient experience through multiple lenses. Gain a deep understanding of pain points, opportunities and their size, helping to improve a patient journey with their condition.
ROBUST METHODS
Overstatement in research can lead to inaccurate forecasts. Our CAPMOD™ approach can help avoid overestimation bias and lead to more reliable market predictions.
ECHO™
ECHO™ is a gamified solution that allows you to accurately assess recall by understanding gaps in knowledge to help you focus your messaging for greater impact.
ASPIRE™
Frustrated with positioning studies that test language, not underlying ideas? ASPIRE™ helps you hone in on the white space your brand can own.
RAPIDA™
When decisions need to be made quickly and accurately, RAPIDA™ delivers combined quantitative assessment with real-time qualitative discussion.
TRAXION™
A sophisticated brand equity model and measurement of intrinsic brand associations through behavioural techniques.
PATHFINDER™
Explore patient experience through multiple lenses. Gain a deep understanding of pain points, opportunities and their size, helping to improve a patient journey with their condition.
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