In the first article in our Barriers and Biases in Pharma Research series, we looked at the role of cognitive biases and heuristics in simplifying complex choices to produce imperfect but ‘good enough’ decision–making. We might think there are times when ‘good enough’...

Why is this approach to economic analysis, which applies psychological insights from individual behaviour, sustaining its relevance?

Rheumatoid disorders ranging from Rheumatoid Arthritis (RA) and Psoriatic Arthritis (PsA) to ankylosing spondylitis (AS) have seen huge therapeutic advancements over the last decade.

Did you attend Reuters Pharma Europe 2021 which took place virtually on 11 – 22 October? Our team did and they captured some interesting takeaways on the hottest themes and key case studies.

We know there is an inconsistency between what people say and how they actually behave. To better understand the disconnect, we regularly integrate the lens of behavioral economics (BE) across our projects to illuminate latent drivers of decision-making often in complex contexts.

We know there is an inconsistency between what people say and how they actually behave. To better understand the disconnect, we regularly integrate the lens of behavioral economics (BE) across our projects to illuminate latent drivers of decision-making often in complex contexts.

How ego states can make or break research Are you aware of the different ego states and how these can affect research? If not, then this article will be a useful guide! When we communicate with each other, in terms of what we say and how we act, we all occupy certain...

COVID-19 has transformed the way that physicians are interacting with patients. We recently interviewed Carly Brown the Co-founder and CEO of the patient fieldwork agency Liberating Research. Alongside having a wealth of experience from interacting with patients and...

Telehealth has been a growing sector, even prior to COVID with roughly one quarter of physicians conducting telehealth visits and remote monitoring in 2019. But, how has the pandemic accelerated the widespread adoption of telehealth by consumers and is it here to...

There’s no question that the impact of COVID-19 on healthcare services has been huge. We conducted a study looking into the human impact of this, specifically: How HCPs have been affected How we should be engaging with them in the future to work in a more empathetic...

Adelphi Research is proud to support the Multiple Myeloma Research Foundation and its CureCloud research study as it brings its relentless focus to the democratization of myeloma care to find a cure for each and every patient diagnosed with multiple myeloma. The MMRF...

2020 was a strange year, filled with unexpected challenges. Despite all the uncertainty, our team really pulled together, adapted and continued to deliver projects to the highest standards in the ‘new normal’. We had some great achievements along the way, developing...