In the third article in our series, we start by considering respondents cannot tell us everything. To get to insightful ideas that change behaviour and help clients’ businesses we need to take some more steps.

First, we need to ask better questions. We’ll start by moving past ‘Why?’ as a question to other, better questions, that let us understand respondents better. Better questions get better answers and from these we can make recommendations that are both insightful and inspirational when trying to change behaviour.

Contact us to view our white paper which discusses the end of ‘why’, framing effects, how behavioural influences are about context and how to turn insights into ideas.