We’re closing out 2025 with a year defined by clarity, impact and forward momentum.
Across 461 studies, we helped teams transform complexity into clear, actionable insights. We supported 155 brands and assets, translating insight into outcomes that sharpened strategy and accelerated decision-making.
Our thought leadership continued to make a tangible industry impact, with 5 papers presented, 17 conferences attended, all backed by new white papers and publications.
We advanced AI in practice, using conversational tools, bespoke apps and agentic applications to deliver clarity and depth at speed, always guided by our experts. With behavioural science embedded across our work, we uncovered the real drivers of behaviour to support strategies that succeed in the real world.
We’re ready for what’s next in 2026.