Effective communication with consumers has never been more critical. With an overwhelming volume of engagement and increasingly complex information to convey, cutting through the noise while staying compliant is a constant challenge. This is where SIMCOM™ comes in.
Developed by Adelphi Research, SIMCOM™ goes beyond traditional message testing, offering a cutting-edge approach to identifying, optimising and delivering impactful messaging. SIMCOM™ is the result of experimenting with a combination of advanced analytics and interactive methodologies; a framework that ensures your communication is clear, compelling and adaptable across various engagement opportunities.
Why SIMCOM™?
- Identify High-Impact Messages – Pinpoint the messages that resonate most with HCPs.
- Optimise Story Flow – Ensure your messaging is structured for maximum effectiveness.
- Adapt to Market Changes – Make quick adjustments to align with evolving regulations and stakeholder needs.
- Interactive and Engaging – Gamified message testing enhances data reliability and user experience.
- Data-Driven Decisions – Advanced methodologies including TURF and MaxDiff deliver actionable insights.
Real-World Success
With a proven track record across multiple therapy areas, Adelphi Research has successful completed 200+ message testing studies globally. Clients from top pharma companies trust SIMCOM™ to refine their messaging and stand out in competitive markets.
“SIMCOM™ has proven to be a reliable methodology, providing clear and actionable insights by identifying messages that maximise impact, appeal broadly, and maintain a coherent story flow.” – Global customer insights partner, top 10 pharma company.
Find out how SIMCOM™ can improve your messaging strategy. Download the full white paper to explore the methodology, key benefits and real-world applications.
If you would like someone to contact you about SIMCOM™, email [email protected] or contact one of your Adelphi team members.