NICE has used Adelphi’s research project as a pilot to inform guidance to set standards around patient preference study design. Adelphi’s client wanted a patient preference study that would stand up to NICE scrutiny for their HTA submission.

Together with our client, we embarked on a deep collaboration, including protocol development for ethics submission, recommendation of current measurement tools and undertaking developmental interviews in order to inform the final design for data collection.

Adelphi Research applied the conjoint methodology design which involves a discrete choice quantitative experiment to elicit preferences from participants without directly asking them to state their preferred options.

This is the first time that NICE has offered advice on the methodology and study design to check it would stand up to scrutiny when supporting regulatory submission.


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