Job Title: Director
Qualifications: Geography BSc
Role: I am part of the senior management team involved in company strategy, business development and project delivery. I have a particular interest in infectious diseases and autoimmune.
What’s your favourite type of project to work on and why?
Segmentation – because it allows you to be creative in bringing personas to life whilst still being grounded in robust data and analytics.
What do you do in your spare time?
Running – roads, trails, fells, wherever and whenever I can fit it in. Also, being a taxi service for my kids!