Adelphi Research – Where do you want to go today?

Global/International Market Research

  • International /global market research commissioned by global headquarters
  • Research to answer strategic marketing questions
    • Specializing in pre-launch products and post-launch tracking research
    • Led by Adelphi Research Global – Marlene De La Cruz and
      Jo Appleton
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Multi Local Market Research

  • Multi country domestic market research, delivered via a network of local offices and partners – ‘the bottom up approach’
    • Specializing in Local market Insight, Campaign Development, Message Execution and Effectiveness tracking
  • Conducted from within locally based operating companies or regional groups
  • ‘Local market insight with local service’ to support implementation across multiple affiliates
    • Led by Adelphi Research Multi Local – Rachel Medcalf
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Single Country Market Research

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