Highlights from Reuters Pharma Europe 2021

Highlights from Reuters Pharma Europe 2021

  Did you attend Reuters Pharma Europe 2021 which took place virtually on 11 – 22 October? Our team did and they captured some interesting takeaways on the hottest themes and key case studies.   Here are their top 6 highlights from the conference:  ...
Uncovering the latent drivers of decision-making

Uncovering the latent drivers of decision-making

Uncovering the latent drivers of decision-making We know there is an inconsistency between what people say and how they actually behave. To better understand the disconnect, we regularly integrate the lens of behavioral economics (BE) across our projects to illuminate...