Job Title: Research Director
Qualifications: BA Hons International Business and Degree in Economics and Commerce
Experience: 25 years in Sales, Marketing and Market Research roles gained from both client side and agency posts in pharmaceutical industry.
Role: I lead project teams primarily on qualitative research to design optimal research solutions to help my clients maximise the success of their brands. I am very hands on day-to-day in design, delivery and having discussions with my clients’ potential customers.
In your opinion, what would make the world a better place?
If people smiled more at each other.
What’s your favourite type of project to work on and why?
I absolutely love patient research as it really brings to life the condition/disease the patient is dealing with, and also to work on a product early in its development, following the entire insight journey with the client.