What’s New?
What’s New?
Why We Illuminate
Take a look at our latest podcast on what’s cooking in Adelphi’s illuminate innovation lab. We’ll share why continuous innovation is key to us and how we develop our latest innovations. Get...
Targeting and Engaging Stakeholders in Different and Impactful Ways
An influx of new treatments including cancer immunotherapies, CAR-T and other novel Mechanism of Actions have and continue to enter the market. This rapid influx has led to confusion across the positioning of key brands for many oncologists. Adelphi has addressed this...
Shaping the way Brands Communicate
The oncology landscape has changed dramatically in recent years with an influx of new treatments including immunotherapies, CAR-T and other novel MOAs entering the market. The influx of change has meant Oncologists are confused and unable to clearly distinguish across...
Adelphi Informs NICE Guidance
NICE has used Adelphi’s research project as a pilot to inform guidance to set standards around patient preference study design. Adelphi’s client wanted a patient preference study that would stand up to NICE scrutiny for their HTA submission. Together with our client,...
Driving Changes in Healthcare Regulation
Adelphi's work with Rethink Mental Illness has helped bring about significant changes to the Mental Health Act. Our work involved investigating the level of choice and involvement people with severe mental illness have when detained under the current Mental Health...
Adelphi Research presents AI at two Global Conferences
We have been sharing key case studies on How Artificial Intelligence can add value in PMR at global conferences. Recently our team presented at PMRC in Newark, NJ, USA and at the EphMRA Meeting in Basel, Switzerland. Adelphi Research has developed two specific case...
Adelphi Embraces Autism in the Workplace
When individuals on the Autism spectrum reach adulthood, their employment options are, unfortunately, limited. Unemployment rates among those with Autism have been reported to be as high as 90%. With 1 in 59 children diagnosed with Autism, the population is growing....
How Can Virtual Reality Predict Future Behaviour?
Textual and visual stimuli are cornerstones of many market research techniques, helping brand teams understand how respondents think about, react and adapt to future market scenarios. However, these one-dimensional materials often don’t free respondents from...
Adelphi Research: National 3 Peaks Challenge
James Turvill and Thea Westwater-Smith from Adelphi Research’s UK office, recently took on the National 3 Peaks Challenge to raise money for charity. James and Thea were part of a team of over 30 employees from Adelphi Group, who climbing Ben Nevis in Scotland,...
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