How Can Virtual Reality Predict Future Behaviour?

How Can Virtual Reality Predict Future Behaviour?

Textual and visual stimuli are cornerstones of many market research techniques, helping brand teams understand how respondents think about, react and adapt to future market scenarios. However, these one-dimensional materials often don’t free respondents from...
“Get over here now!”

“Get over here now!”

How ego states can make or break research Are you aware of the different ego states and how these can affect research? If not, then this article will be a useful guide! When we communicate with each other, in terms of what we say and how we act, we all occupy certain...
Embracing Change During COVID-19 Disruption

Embracing Change During COVID-19 Disruption

The impact of COVID–19 has been broad reaching and unprecedented. It has forced us to reassess how we work, how we collaborate, how we engage with our employees, our customers and our professional network. The situation requires adaptability and rapid pivoting in...
Rare Disease Day Fundraising

Rare Disease Day Fundraising

Today, Adelphi Research invited everyone in the team as well as the wider Adelphi Group to join us in raising money for Rare Disease Day. We decided to set up several different fundraising activities to help raise money for the event. These activities included a bake...